Community Relation. That's not a new term. It's been around for quite sometime. But how many of us really know what it's all about? PR firms been working on this as well as the Advertising agencies for the benefit of their clients. No matter how sincere are these clients about community relations, how many of them really understand what's it all about?
A simple example of such would be TV ads made by various Malaysian corporate companies for our main national celebration. Petronas, Malaysian Airlines, Telekom and others have been creating ads that gave meaningful messages for the community which, to me, I would consider such attempts as the Malaysian style of advertising. It works well for their branding too.
Thank you to Zen a.k.a Realizingzen, who put his effort to look on the internet for such ads made over the years, we can now see some of the past TV ads made by Petronas on the net. This page contains archieves of all the TV ads made by Petronas since 1996. (Remind you, this is just a part of community relations task. There are many other tasks to do as well.)
Hope we are more community concious when we do our business.
"High time we made a stand
And shook up the views of the common man.." - Tears For Fears
END
p.s I would say the 'Prayer' ad for Hari Raya 2001 is my favourite. It would be proper if they bring this ad back for this coming Aidiladha. Don't you think so?
A simple example of such would be TV ads made by various Malaysian corporate companies for our main national celebration. Petronas, Malaysian Airlines, Telekom and others have been creating ads that gave meaningful messages for the community which, to me, I would consider such attempts as the Malaysian style of advertising. It works well for their branding too.
Thank you to Zen a.k.a Realizingzen, who put his effort to look on the internet for such ads made over the years, we can now see some of the past TV ads made by Petronas on the net. This page contains archieves of all the TV ads made by Petronas since 1996. (Remind you, this is just a part of community relations task. There are many other tasks to do as well.)
Hope we are more community concious when we do our business.
And shook up the views of the common man.." - Tears For Fears
END
p.s I would say the 'Prayer' ad for Hari Raya 2001 is my favourite. It would be proper if they bring this ad back for this coming Aidiladha. Don't you think so?
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