You Idiot!!! (In a good way..)

Nobody likes to be called idiot. Trust me. Not even the lunatics in Hospital Bahagia. Even when M Zain in the movie claims "Hari ni hari bodoh saya tuan.." The expression shows he's not liking it. Still, this new millenium, 'Idiot' have a new meaning to people and the only time anybody wouldn't mind to be call an idiot is when they buy the Idiot's guide book. They would hold the book without any shame on their face, place it on the table where it's visible to others and some even read it in the public. It's not a problem.



Seems that the branding of Idiot's Guide series is working well. We bought it, we read it and we acknowledge it due to the fact that the book does help in certain way. The writing style is easy to understand without compromising the substance and it's entertaining too. I guess this is the literally an example of "don't judge the book by it's cover".

I think we ought to have our own series of Idiot's Guide for Malaysian. Here's a few example of titles that needed by Malaysian (and some Asians)

Idiot's Guide to Bomoh (Panduan Si Bahlol kepada Bomoh)
Idiot's Guide to Illegal Racing (Panduan Si Bahlol untuk Lumba Haram)
Idiot's Guide to seduce a Dato' (Panduan Si Bahlol memikat Dato')
Idiot's Guide to Get Rich Easy (Panduan Si Bahlol untuk Cepat Kaya)

That would be a potential best sellers in Malaysia isn't it? Learn the brand strategy of Idiot's Guide series. It's interesting to know they manage to redefine the word IDIOT