Every now and then, you'll heard people talking about the TV ads that they saw. Most of the time, they'll talk about how good the TV ads to them. They will tell you how great the visuals are, how cool the storyboard or the favourite sentiment is how beautiful or handsome (or cute) the models on the ads.
That's what I'm going to do today. (cikgu dah start nak lecture konon..) This is an ad by GAP that I've seen somewhere last year. No, it's not on Malaysian TV and not on any cable channel shown in Malaysia. Of course there's no such ad aired on Malaysian TV coz we don't have GAP outlet anywhere in Malaysia last year.. (jap.. sebelum korang melatah..yaa.. aku tahu sekarang dah ada..) Before this, the only place you can get any GAP items in Malaysia is through Reject Shop.
OK, what I like about this ad is not about the high tech visual. No, it does not have beautiful sceneries which the client would expensively pay the agent for nothing. No, they don't have sexy models who speak in a language they are not fluent with and trying hard to look cute. This is got none of that.
What this ad got is a great direction and a great copywriting. Something you don't see on Malaysian TV that much. (Yes, we do have award winning ads from Malaysia.. I KNOW!!)
How they do it.. they take about 7 artistes (see if you know all of them) together, talk about the word 'Favorite' and what does it means to them. These artiste will then tell us about their favourite song and how they identify these songs as their favorite. When all that is done.. somehow, they'll relate this feeling as similar as to choosing a favorite jeans.
Now that's a good copywriting.
I know, we have good copywriters here in Malaysia. I don't think I should start pointing which Malaysian TVC is my favorite (occupational hazard : these people tends to look for attention too..sorry..) But, I strongly believe a good copywriter (or maybe, a hardworking copywriter) is hard to find here.. Yes, we have many interesting copy here.. but a copy with substance is hard to find. Especially when many copywriters are more 'MTV-centric' than the MTV themselves.. hahaha..
Go ahead, watch this long-version of GAP Jeans. Tell me what you think. Better still... answer the question.. "What's your favorite?"
END
p.s I can surely point a really bad copy.. PLEASE TELL whoever that made those 'Kempen Budi Bahasa' ads to just let somebody else to do it. It is simply horrible and missing the whole point...
That's what I'm going to do today. (cikgu dah start nak lecture konon..) This is an ad by GAP that I've seen somewhere last year. No, it's not on Malaysian TV and not on any cable channel shown in Malaysia. Of course there's no such ad aired on Malaysian TV coz we don't have GAP outlet anywhere in Malaysia last year.. (jap.. sebelum korang melatah..yaa.. aku tahu sekarang dah ada..) Before this, the only place you can get any GAP items in Malaysia is through Reject Shop.
OK, what I like about this ad is not about the high tech visual. No, it does not have beautiful sceneries which the client would expensively pay the agent for nothing. No, they don't have sexy models who speak in a language they are not fluent with and trying hard to look cute. This is got none of that.
What this ad got is a great direction and a great copywriting. Something you don't see on Malaysian TV that much. (Yes, we do have award winning ads from Malaysia.. I KNOW!!)
How they do it.. they take about 7 artistes (see if you know all of them) together, talk about the word 'Favorite' and what does it means to them. These artiste will then tell us about their favourite song and how they identify these songs as their favorite. When all that is done.. somehow, they'll relate this feeling as similar as to choosing a favorite jeans.
Now that's a good copywriting.
I know, we have good copywriters here in Malaysia. I don't think I should start pointing which Malaysian TVC is my favorite (occupational hazard : these people tends to look for attention too..sorry..) But, I strongly believe a good copywriter (or maybe, a hardworking copywriter) is hard to find here.. Yes, we have many interesting copy here.. but a copy with substance is hard to find. Especially when many copywriters are more 'MTV-centric' than the MTV themselves.. hahaha..
Go ahead, watch this long-version of GAP Jeans. Tell me what you think. Better still... answer the question.. "What's your favorite?"
Favorite Song is like Favorite Jeans
END
p.s I can surely point a really bad copy.. PLEASE TELL whoever that made those 'Kempen Budi Bahasa' ads to just let somebody else to do it. It is simply horrible and missing the whole point...
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