When it first started in 2005, the site was created to host videos made by the creators and their friends to share online. As it began to offer the public the opportunity for doing the same with each other, it soon received massive followings on the world wide web users around the globe.
Now, after many recognition by the media. After Google Inc. announced that it had reached a deal to acquire the company for US$1.65 billion in Google stock. After improvising their user interface and make strategic alliances with Broadcasting Networks and International Recording Labels. YouTube.com is now offering services to Non-Profit Organization to have their own channels airing their cause.
This is how it's done. A company giving their full service and support to such organization is very rare. In fact, most companies will only show support by providing annual charity fundings to selected organization that could bring out the best Public Relation impact and while trying to lower down their taxes.
The YouTube Nonprofit Program called Broadcast Your Cause lets Non-Profit Organization to have their own dedicated channel and using features that are far better than the normal users to upload and broadcast their content.
I would suggest, that all Non-Profit and Non-Political organization that fight for the cause that benefit mankind should take this advantage.
Here is one of the video by World Vision Stir from Australia expressing their concerns and asking for support to stop human trafficking of children that now freely operating in many parts of Asia.
Heck, It is our worry too since we have many missing children and the recent Nurin's death.
To YouTube.com. I admire the move and I salute you.
p.s If only Malaysian media could act as transparent as YouTube in matters of charity and noble cause. Then again, you let advertising man run the media.. Not Gonna Happen...